| Years | Presidents | New consoles | Best selling product | Best selling game |
|---|---|---|---|---|
| 1889 - 1979 | Fusajiro Yamauchi, Sekiryo Kaneda, Hiroshi Yamauchi | --------------------------------------------------- | Ultra-Hand, Cards | --------------------------------------------------- |
| 1980 - 1983 | Hiroshi Yamauchi | Color TV-Game Block Breaker | NES | Super Mario Bros. |
| 1984 - 1988 | Hiroshi Yamauchi | NES, Game Boy | Game Boy | Super Mario Bros. 3 |
| 1989 - 1995 | Hiroshi Yamauchi | SNES, Virtual Boy | SNES | Super Mario World |
| 1996 - 2000 | Hiroshi Yamauchi | Nintendo 64, Game Boy Color | Nintendo 64 | Pokémon Red/Green/Blue |
| 2001 - 2003 | Satoru Iwata | GameCube, Game Boy Advance | Game Boy Advance | Pokémon Ruby and Sapphire |
| 2004 - 2006 | Satoru Iwata | Nintendo DS | Nintendo DS | New Super Mario Bros |
| 2007 - 2010 | Satoru Iwata | Wii | Wii | Wii Sports |
| 2011 - 2012 | Satoru Iwata | Nintendo 3DS | Nintendo 3DS | Mario Kart 7 |
| 2013 - 2016 | Tatsumi Kimishima | Wii U | Wii U | Mario Kart 8 |
| 2017 - 2023 | Shuntaro Furukawa | Nintendo Switch | Nintendo Switch | Mario Kart 8 Deluxe |